We see them every day. They're on the products we use, the advertisements we see, and even the clothes we wear. Logos have become so ubiquitous in our lives that we often take their presence for granted. But have you ever stopped to consider the fascinating stories and quirky facts behind these famous brand emblems? Let's dive into the captivating world of logo lore.
The Hidden Arrow in the FedEx Logo
Have you ever noticed the hidden arrow in the FedEx logo? If you take a close look between the 'E' and the 'x', you will see it. The logo was designed by Lindon Leader in 1994. The hidden arrow symbolises speed and precision, key attributes of the FedEx brand. It's a subtle nod to the quality service FedEx aims to provide, making it one of the cleverest logos in existence.
Apple’s Logo and the Story of the Bite
Apple's iconic logo is simple, clean, and instantly recognisable. But why is there a bite taken out of the apple? Rob Janoff, the designer of the logo, stated that the bite was added for scale, so people would understand it represented an apple, not a tomato or cherry. There's no big philosophical tale behind it— just practical design considerations!
Amazon’s Smile Goes from A to Z
Amazon's logo is one of the most well-known in the world. At first, it seems like the brand just has a friendly smile, but look again. The arrow (or "smile") goes from the 'a' to the 'z' in the word "Amazon," representing the fact that the company offers everything
from A to Z. Quite ingenious, isn't it?
The Evolution of the Starbucks Logo
The Starbucks logo has seen several transformations since the brand was established in 1971. Originally featuring a detailed, brown, circular emblem of a twin-tailed mermaid, or siren, it was simplified and colour-changed over the years. The siren was chosen to represent the seductive power and allure of coffee. Today, it's a minimalistic green and white symbol, but the siren still remains, maintaining a connection to the brand's roots.
These are just a few examples of the fascinating lore surrounding our favourite logos. They remind us that a logo is more than just a symbol; it's a story in itself, embodying the brand's identity, mission, and values.
The next time you spot a familiar logo, take a moment to appreciate the thought and creativity that went into its design. You might discover a quirky fact or two!