Paul Reed Architects are a residential architecture firm based in Brighton offering sustainable design in Sussex & beyond.
They were in need of a website update as the old website didn't give the best user experience effecting their Google SEO ranking.
Have a look at their new website at: www.paulreedarchitects.com.
The old website looked a little tired and was confusing for users to follow with limited branding.
On the new website I introduced a common look across the site with the addition of a yellow circle and two tone muted colour palette of yellow and blue.
Yellow dots echo the logo throughout the site giving a cohesive look. Even the social media icons have had the yellow dot treatment!
The result of the website refresh is an improved user experience meaning the bounce rate lowers as users are more inclined to stay on the site longer and not bounce off it to another site.
All of this leads to a better SEO ranking as Google sees the site as a better user experience.
